Alibaba: Q2 2022 Earnings Preview

The Alibaba Group, founded in 1999 by Jack Ma, is best known as China’s largest e-commerce company (market cap over $190B), which includes online platforms such as Taobao (C2C), Alibaba.com (B2B) and Tmall (B2C) providing all kinds of e-commerce services to cater for online shopping needs. The company has also expanded its businesses internationally through AliExpress and Lazada. The company is scheduled to release its Q2 2022 earnings result on 17th November (Thursday), pre-market open.

Fig.1: Alibaba’s Reported Sales and EPS versus Analyst Forecast. Source: CNN Business

In the previous quarter, Alibaba reported sales at $205.6B and EPS at $11.73, both above consensus estimates. However, this was also the first ever revenue growth of the company, which has remained flat historically, dragged by major country-wide lockdown, strict regulatory policy and the overall sluggish Chinese economy.

Fig.2: Alibaba’s Revenue Distribution. Source: Statista

The local commerce retail sector made up most of Alibaba’s revenue. However, the division was down -1% compared to the same period last year, led by a -10% fall in customer management revenue (CMR).  Last week, the Chinese government announced relaxing some of its Covid restrictions, though it does not mean “relaxing prevention and control, let alone opening up”. Thus, how much positive impact such a move would bring to businesses and the overall economy remains to be seen.

On the other hand, the outlook for its discounting platform (Taobao Deals) and grocery and fresh food service (Taocaicai) remains unclear as the company is still struggling in finding a balance in cost optimization and cost control – this could be one of the subjects that market participants focus on in the coming quarters. In addition, cloud computing revenue growth experienced a slowdown compared to the same period last year and the March quarter (y/y), hurt by the government’s crackdown on sectors using Alibaba’s products and loss of major customers. Last month, Xi Jinping secured his third term as leader of China. This may not be good news for the tech firms as the government led by Xi has previously tightened the screws on the local technology industry.

Consensus estimates for sales in the coming quarter are for them to remain flat, at $208.5B. During the same period last year, the company reported sales at $200.7B. On the other hand, EPS is expected to hit $11.74, basically unchanged from the previous quarter. In Q2 2021, it was $11.20. Alibaba stocks was ranked #4 (Sell) by Zacks.

Fig.3: Alibaba’s GMV on Singles Day. Source: Statista

The world’s biggest annual shopping event – China’s Singles Day – officially ended last week. However, the Alibaba Group for the first time ever opted not to disclose the final sales, saying only “results were in line with last year”.  While some analysts hold an optimistic view that the sales could hit a historical 1 trillion yuan (about $140B), there are some who project a gloomier outlook for sales growth (probably $76B to $78B), due to uncertain macroeconomic environment, declining consumer confidence, stringent government regulation of the tech and live-streaming industries. Last year, Alibaba’s adjusted GMV growth rose 8.5%, the lowest ever, following a 26% leap in 2020.

Technical Analysis:

The #Alibaba (BABA.s) share price gapped up to its high at $72.65 on last Friday, following news of the Chinese government relaxing some Covid measures. The momentum was brief, as its share price closed lower at $70.58, which was just slightly above the low estimates of analysts ($70.12). $74 (FR 23.6% extended from July 2022 high to October 2022 low) serves as the nearest resistance, followed by $80 and $84 (FR 38.2%). On the contrary, if price breaks below the low estimates of analysts, the next support to focus on will be $65, then the low of the year at $58.

Click here to access our Economic Calendar

Larince Zhang

Market Analyst 

Disclaimer: This material is provided as a general marketing communication for information purposes only and does not constitute an independent investment research. Nothing in this communication contains, or should be considered as containing, an investment advice or an investment recommendation or a solicitation for the purpose of buying or selling of any financial instrument. All information provided is gathered from reputable sources and any information containing an indication of past performance is not a guarantee or reliable indicator of future performance. Users acknowledge that any investment in Leveraged Products is characterized by a certain degree of uncertainty and that any investment of this nature involves a high level of risk for which the users are solely responsible and liable. We assume no liability for any loss arising from any investment made based on the information provided in this communication. This communication must not be reproduced or further distributed without our prior written permission.